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Mind The Value - consulting by Britta M. Moser

Mind The Value is an independent experience design & digital strategy think tank that operates where true customer-centric value is built: at the intersection of ethnographic research, empathic experience design, business economics and digital expertise.

What does meaning come from? It comes when you feel that you’re somehow improving the lives of others through your work, either by reducing suffering or increasing pleasure.
— Alain de Botton

Experience • DIGITAL • strategy

Mind the Value is an independent empathic experience design & digital strategy think tank. I create unique experiences and ecosystems - and holistic strategies that bring solutions to specific consumers' needs to life and make change happen. As a brand and business strategist with a digital as well as cultural anthropology background, I combine strong focus on human-centered insights, experience building and strategic ideas - always pursuing value and innovation, functionality and authenticity, resilience and sustainable development.


Unique positioning and identity are essential to inspire and engage, to stand out in the market and to get ahead at innovation - all based on one premise: A brand is what its company does and lives.


Clear vision and values are the key to meaningful services and their impact. Meaningful experiences are key to responsible business culture & successful strategy, to ethical and sustainable development, to innovation & implementation.


Creating human-centered concepts and experiences in order to communicate on target, connect consumers/ employees with the service and build a sustainable as well as resilient community.



You need strategic INSIGHTS and conceptual expertise in The digital era? You think your BUSINESS or BRAND needs identity and direction? You Want to offer your Clients a value proposition that really fits their Customers' needs?

I'll be pleased to help you.