Mind The Value - consulting by Britta M. Moser
Mind The Value is an independent experience design & digital strategy think tank that operates where true customer-centric value is built: at the intersection of ethnographic research, empathic experience design, business economics and digital expertise.
Experience • DIGITAL • strategy
Mind the Value is an independent empathic experience design & digital strategy think tank. I create unique experiences and ecosystems - and holistic strategies that bring solutions to specific consumers' needs to life and make change happen. As a brand and business strategist with a digital as well as cultural ethnology background, I combine strong focus on human-centered insights, experience building and strategic ideas - always pursuing value and innovation, functionality and authenticity, resilience and sustainability.
Unique positioning and identity are essential to inspire and engage, to stand out in the market and to get ahead at innovation - all based on one premise: A brand is what its company does and lives.
Clear vision and values are the key to meaningful services and their impact. Meaningful experiences are key to responsible business culture & successful strategy, to innovation & implementation.
Creating human-centered concepts and experiences in order to communicate on target, connect consumers with the service and build a sustainable as well as resilient brand community.