Manifesto

Humanistic values and qualities are my guideline. I am always interested in seeing the big picture, knowing the broader market context, origins, and trends. I am a designophile inspired by good, functional, and serviceable design and artisan spirit. Design is ubiquitous: Products and services, art and daily life items, hardware and software, programs and systems - all of these things have been, on some level or another, designed. For humans.

I am still an idealist with a great portion of pragmatism and interest in human nature. Empathy is a quality that is most important to me and it is a fundamental way we understand and relate to each other. Empathy therefore is the very intimate ability to understand our fellows on a sensitive and experiental level. That's why the concept of empathic, human-centered design for me is key. Therefore, I create and appreciate high quality work with an authentic story behind it, made for those who recognize meaningful brands and appreciate new ways of consumption. Or better: reduction.

Moreover, humanistic - for me - means above else being human, respecting people's diginity and equality, appreciating social fairness, diversity and societal solidarity, as well as ecological and economic balance. These principles of sustainability determine my choice of projects whose value for the common good and equal partnership is essential.

Humans are unique, and so are brands. I have experienced and learned that sustainable and authentic values are the essence to this uniqueness and thus I and my work follow a simple philosophy, but nonetheless demanding principles. These values form the foundation of my - sometimes unconventional way - to look at things, and the world as a whole.
 

values.

Integrity, empathy & fairness.

I respect human nature - it is in the centre of all brands, products and services.

Have a purpose larger than yourself in order to make a meaningful and enduring contribution.

I am morally and ethically obliged to make a better world - if I can see it.

I put my heart, soul, passion, body, and intellect on the line to make that true. 

I do not agree with Helmut Schmidt that "he or she who has visions should see a doctor" - a vision is the essence to make your dream become reality.

It's not only about creating something, it's about creating value and minding what's actually truly relevant.

Well, as you can guess, my sense of mission & social responsibility becomes stronger with every year in life.

It's all about shaping business and society and supporting environmental education.

Work Ethics &
Convictions.

I want to make people's lives easier, richer and more fun by designing valueable, effective and more engaging brands, products and services.

Strategy is tangible and must relate to people.

I embrace change as a chance and driver for sustainable success.

Only true insights lead to innovative ideas.

Instinct is as important as insight. Clarity of judgement is as essential as courage of conviction.

Design makes value evident to people. The true essence of designing is not just the matter of beholding the aesthetic values, but also a matter of interpreting interrelated concepts and ideas into an brand experience.

I embrace the variety of thoughts and ideas originating from different perspectives.

I combine holisitic thinking with disciplined attention to details.

Networking and collaboration is essential for holisitc work. Thus I prefer to work within a network of creative thinkers, doers and makers working with cultural and commercial projects that imagine the future.

I treasure long-term partnerships.

Digital technology is the tool to solve problems, not as an end in itself.

All that matters is that you are at the core of the product and passionately work towards the betterment of it.

I live a human-centered, sustainability-focused, future-life-design philosphy.